{"id":7387,"date":"2025-04-01T20:50:03","date_gmt":"2025-04-01T18:50:03","guid":{"rendered":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/?p=7387"},"modified":"2025-04-01T20:50:41","modified_gmt":"2025-04-01T18:50:41","slug":"taller-de-marketing-de-la-mano-de-esic","status":"publish","type":"post","link":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/blog\/2025\/04\/01\/taller-de-marketing-de-la-mano-de-esic\/","title":{"rendered":"Taller de marketing de la mano de ESIC"},"content":{"rendered":"\n<p>El pasado 27 de marzo, Izaskun y Javier, ex-alumnos de ESIC y profesionales en activo del mundo del marketing, vinieron a nuestro centro para dar a conocer al alumnado de 2\u00ba BTO  las funciones y tareas relacionadas con el departamento comercial de una empresa. Primero, y para despertar la curiosidad, plantearon un Kahoot con cuestiones sobre el marketing digital. Poco a poco, fueron explicando el papel que las marcas y las redes sociales desempe\u00f1an en la fidelizaci\u00f3n de los clientes, marcando la evoluci\u00f3n desde el marketing tradicional hasta el marketing 4.0 de la actualidad. Como siempre, lo m\u00e1s interesante de una charla es el enfoque pr\u00e1ctico, por esto, el <strong>taller de dise\u00f1o de las estrategias de las 8P\u00b4s de un producto<\/strong> hizo que nuestras alumnas y alumnos de 2\u00ba BTO de la asignatura <strong>Empresa y Dise\u00f1o de Modelos de Negocios<\/strong> comprendieran a la perfecci\u00f3n el papel que desempe\u00f1a un trabajador con formaci\u00f3n en el \u00e1mbito del comercio y el marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 27 de marzo, Izaskun y Javier, ex-alumnos de ESIC y profesionales en activo del mundo del marketing, vinieron a nuestro centro para dar a conocer al alumnado de 2\u00ba BTO las funciones y tareas relacionadas con el departamento comercial de una empresa. Primero, y para despertar la curiosidad, plantearon un Kahoot con cuestiones [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":7388,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1],"tags":[307,160,353],"class_list":{"0":"post-7387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"tag-24-25","9":"tag-2o-bto","10":"tag-departmento-de-eonomia","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/wp-content\/uploads\/2025\/04\/20250328_1259021.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8b6ez-1V9","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/wp-json\/wp\/v2\/posts\/7387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/wp-json\/wp\/v2\/comments?post=7387"}],"version-history":[{"count":2,"href":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/wp-json\/wp\/v2\/posts\/7387\/revisions"}],"predecessor-version":[{"id":7390,"href":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/wp-json\/wp\/v2\/posts\/7387\/revisions\/7390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/wp-json\/wp\/v2\/media\/7388"}],"wp:attachment":[{"href":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/wp-json\/wp\/v2\/media?parent=7387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/wp-json\/wp\/v2\/categories?post=7387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iesnavarrovilloslada.educacion.navarra.es\/web\/wp-json\/wp\/v2\/tags?post=7387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}